Suicide Squad opens in North America on Thursday night, where it is projected to take in anywhere from $100 million to $140 million its debut weekend.
So a huge kudos to the marketing team. That’s a lot of wiggle room, and we’ll see whether the mostly negative reviews do any real damage. The irony, of course, is that this film, which isn’t exactly cheap (at least $175m), could gross less than Batman v Superman and still be considered a “bigger” success.
It all depends on word-of-mouth and legs. If the film catches on with moviegoers and doesn’t collapse after opening weekend, it doesn’t have to approach that $872m worldwide total to be defined as a success. The other side of that equation is that Suicide Squad is a far more important film to Warner Bros./Time Warner and DC Comics than it might have been had Batman v Superman been better received by critics and audiences last Spring.
This was supposed to be the offbeat offering, but now it is tasked with somewhat reenergizing the fanbase and getting general audiences onboard for the likes of Wonder Woman, Justice League, and Aquaman. That’s some heroic heavy lifting for a bunch of bad guys, although history shows never to bet against the Joker. And with Harley Quinn making her big-screen debut (courtesy of Margot Robbie), this could very well end a somewhat disappointing summer with a big bang.
Okay, that’s enough for now. I’ve written about this film for two years, and I’ll have plenty more to say when the numbers start rolling in. And now onto the review…
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